A performance marketing agency is a company that specializes in promoting the growth and success of its clients. While there are numerous marketing agencies out there that will work on any type of campaign, some focus on specific verticals like health care, technology, B2B, B2C e-commerce, hospitality, real estate, and more. There are also agencies that specialize in only one type of marketing such as SEO, paid ads, or branding. This is by no means an exhaustive list so feel free to let us know in the comments if we missed any notable agencies.

Digital marketing

Digital marketing is the process of marketing goods or services using digital technology and internet-connected devices. It is essentially marketing through digital channels including websites, social media, emails, and online apps. Digital marketing strategies include SEO, content marketing, and social media marketing.Organizations that want to build their brand awareness and generate leads from different audiences will use digital marketing techniques to reach their target audiences. As you can see, digital marketing doesn't just involve sending out emails or posting ads on social media. There are many tactics used in digital marketing including SEO, digital advertising, paid social ads, content marketing, paid media, and more.

SEO

SEO stands for search engine optimization. It is the process of improving websites visibility on search engines like Google and Bing. This is done by making sure that your website is user-friendly, relevant to the search term, and optimized for the keywords that you want it to rank for.For example, if you are starting a new blog, you'll want to make sure that your blog is SEO-friendly so that it appears in the first page of Google when people search for keywords related to your blog. This is called "ranking your blog".SEO is used by businesses to drive traffic to their website by making their website appear in the top results when users search for products or services they offer. This will help your business generate more leads and sales.

Content marketing

Content marketing is the creation and distribution of content designed to help promote a brand or drive sales. It's the practice of creating, curating, and sharing useful and relevant content on a regular basis to drive traffic to your website or other marketing channels. Content marketing is often referred to as "inbound marketing." This means that you're creating content that your customers will find useful and share with their friends.Content marketing is often used in conjunction with SEO as it is one of the best ways to get websites to rank on Google. This is because Google uses the content on a website to determine what the website is about. When people find your website through Google, they will see your content for free as Google gets compensated through advertising revenue.There are many ways to create content for your business. You can write blog posts, create social media posts, shoot video, create podcasts, and more! Whatever you create, make sure that it's valuable to your customers and solves a problem.

Paid marketing

Paid marketing is any form of advertising that you pay for. This includes search engine marketing, social media marketing, display ads, online ads, and more.Some of the most popular paid marketing tactics include SEO, Facebook ads, Google ads, retargeting ads, and more. There are also offline forms of paid marketing like billboards, radio ads, and more. If you're reading this, you probably know that there is a lot of paid marketing out there. But what's one of the best ways to spend your marketing budget?We always recommend hiring an expert to audit your marketing budget and make recommendations based on your current situation.

Influencer marketing

Influencer marketing is a form of marketing where you partner with key thought leaders in your industry to promote your brand and drive sales. You can partner with bloggers, athletes, vloggers, and more who have a large audience.Influencer marketing is often done through social media and other online communities. You'll want to make sure that the people you partner with are relevant to your audience and have a large following.There are many benefits to partnering with influencers. You'll be able to reach a new audience and drive more sales for your business. It also helps you build trust with your customers as they will see that you have partnerships with experts in your industry.

Summing up

Performance marketing agencies help businesses grow through different marketing strategies. While there are numerous marketing agencies out there that will work on any type of campaign, some focus on specific verticals like health care, technology, B2B, B2C e-commerce, hospitality, real estate, and more. There are also agencies that specialize in only one type of marketing such as SEO, paid ads, or branding.If you're new to marketing, it can be overwhelming to figure out what type of marketing agency to hire. That's why we've compiled a list of the top performance marketing agencies so that you can easily find one that will work for you.