Marketing specialists are in charge of creating and implementing strategic marketing plans. Their job is to identify market needs and understand how those needs can be met through marketing communication. That can mean anything from writing blog posts to setting up an in-person event to promote a new product or service. Marketing specialists are responsible for leading campaigns across multiple channels to attract customers and drive sales. If you love the creative side of marketing but also have a knack for numbers, a marketing specialist position might be for you. Keep reading to learn about some common career paths you might pursue if you want to become a marketing specialist one day. ~~~~

What are some common career paths for marketing specialists?

There are many different paths into the world of marketing, but a few in particular are extremely common as well as lucrative and promising for career growth. To start, you could work toward a marketing master’s degree from an accredited university, either as a graduate program or through an accelerated version of a bachelor’s degree. You might also consider pursuing a certificate in marketing from an online institution like The Parson School for Professional and Applied Communication.If you have a business or marketing-related degree, you might also consider pursuing an MBA or other graduate certificate. Marketing is a vast field with many different sub-disciplines, and the need for experts in every corner of the industry is constant.

Marketing Specialist, General

This is a broad classification for marketing specialists who focus on more general areas of marketing. You might be able to specialize in a specific marketing channel, such as digital marketing or PR, depending on the company you work for. If you have a marketing degree and want to specialize in advertising, you could also work toward a master’s degree in advertising.If you don’t have a marketing degree but do have a business or marketing-related degree, you could also focus on a general marketing role. You’d likely take on management or administrative work related to marketing, but you could also work on specific marketing projects, like branding campaigns.

Strategic Marketing Manager

If you want to get into marketing without being so heavily involved in the creative side, a strategic marketing manager position might be for you. These managers work with the marketing team to set the overall vision for the company, as well as create and implement marketing strategies to help the company achieve their goals.If you have a marketing degree, you might be able to specialize in a specific channel, such as digital marketing or PR. You’d likely take on management or administrative work related to marketing, but you could also work on specific marketing projects, like branding campaigns.

Marketing Operations Specialist

If you love the creative side of marketing, but also have a knack for numbers, a marketing operations specialist position might be for you. Marketing operations specialists are responsible for managing all marketing efforts, including budgets, timelines and reporting. They also have a large role in the marketing team, making decisions based on data and analytics.If you have a marketing degree, you might be able to specialize in a specific channel, such as digital marketing or PR. You’d likely take on management or administrative work related to marketing, but you could also work on specific marketing projects, like branding campaigns.

Marketing Specialist, Specialization

If you love the creative side of marketing but also have a love for a specific channel, you might be able to specialize in that channel. For instance, you might be interested in working in PR and want to specialize in that field. If you have a marketing degree, you might be able to specialize in a specific channel, such as digital marketing or PR. If you don’t have a marketing degree, you might want to pursue a master’s degree in marketing or another marketing-related degree.If you have a marketing degree and want to specialize in a specific channel, such as digital marketing or PR, a marketing specialist position might be for you.

Conclusion

The position of marketing specialist is one that every company desires. It’s a position that requires creativity, strategic thinking and knowledge on many different marketing channels. If you’re interested in pursuing a marketing career, it’s important to know what a marketing specialist does and the various career paths that are available to you.