A marketing specialist works in the field of sales. Their primary role is to sell products or services. To do that, they need to understand their customers and the market they operate in. The way they go about this is by analyzing the needs of their customers and creating marketing strategies to meet those needs.Marketing specialists must be able to identify and understand their target audience. They also need to be able to identify different marketing channels and understand how they can be used to reach those customers. They are also responsible for creating marketing campaigns that will generate leads and drive sales for their company. This is a challenging role that requires a high level of skill and knowledge. To excel at this role, marketing specialists should pursue a master’s degree in marketing or a related subject such as business, communication or psychology. These programs will provide you with the necessary knowledge, skills and experience to become a successful marketing professional. An advanced degree will also open up more opportunities for you and allow you to advance within your company faster. Keep reading to learn about the education and training needed to become a marketing specialist.- - -